#1 Water Filtration Company in Lubbock, Midland/Odessa, and Amarillo!
About Honest Water Company of Lubbock
Our Story
Honest Water Company of Lubbock was founded with one clear mission — to provide families with cleaner, healthier water they can trust. After seeing the challenges caused by Lubbock’s inadequate water quality, our team set out to create a company built on honesty, quality, and community care.
With years of experience in the water treatment industry, we’ve proudly helped thousands of homeowners improve their water quality through reliable water softener and reverse osmosis systems. Our solutions have made a real difference — helping customers reduce skin and hair issues, extend the lifespan of their appliances, and save thousands of dollars in costly repairs and replacements.
At Honest Water Company of Lubbock, we believe that every home deserves honest water — and we’re here to make that a reality for you.
Who We Are at Honest Water LBK
Greg & Denise Zavala - Owners
Greg & Denise Zavala bring several years of experience in the water softener industry, helping families improve their home’s water quality with reliable, customer-focused solutions. With a strong background in serving the community through the auto industry, Greg is known for his dedication, integrity, and commitment to delivering exceptional service in every interaction.
Joshua Garcia - Co - Owner
Joshua Garcia is the proud Managing Partner of Honest Water Company, serving the community for over 25 years with trusted, high-quality home solutions. With a deep commitment to honesty, reliability, and customer care, Joshua has built a reputation for helping families enjoy cleaner water, healthier homes, and greater peace of mind.
Jeremy Jaso - Co - Owner
Jeremy Jaso brings a wealth of operations experience from various industries, along with valuable leadership skills gained from building his own successful business. His background in both operations and management helps him deliver outstanding customer service and drive growth for our company.
Mike Clarke - Director of Field Operations - Level 3 TCEQ Certified
Mike Clarke brings a wealth of Field operations experience from various industries, along with valuable leadership skills. His background in both field operations and water management helps him deliver outstanding customer service and drive growth for our company.
Alyssa Tapia - Controller
Alyssa Tapia brings a wealth of Company Operations from various industries, along with valuable leadership skills. Her background in both general operations and management helps her deliver outstanding customer service and drive growth for our company.
Kylie Edwards - General Manager
Kylie Edwards brings a wealth of Sales Leadership from various industries, along with valuable leadership skills. Her background in both customer service and sales operations helps her deliver outstanding customer service and drive growth for our company.